FTC Emphasizes Recent Enforcement Actions In Warning Letter To Dealer Groups About Deceptive Pricing Practices

On Friday, March 13, 2026, the Federal Trade Commission (FTC) announced it was issuing warning letters to 97 dealer groups across the country concerning allegedly deceptive pricing practices in the automotive industry. The letters identified common illegal pricing practices observed by the FTC in the industry and warned each dealer group that federal regulators are "concerned that your company may be engaging in one or more of these practices." The FTC also emphasized in its letter a number of recent enforcement actions against dealer groups, suggesting the agency will continue to pursue deceptive conduct in the auto industry on a case-by-case basis after the Fifth Circuit vacated a sweeping rule to curb such conduct last year.