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ARTICLE · 16 SEPTEMBER 2021

Market Intelligence Thought Leadership Award Winner

Data Use And Monetization Strategies In The Automotive Sector

The automotive industry continues to evolve, especially in how intellectual property is developed and valued. Two areas stand out. One is software catching up to, if not overtaking, hardware in importance.

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The automotive industry continues to evolve, especially in how intellectual property is developed and valued. Two areas stand out. One is software catching up to, if not overtaking, hardware in importance. And relatedly, the data created and collected by software is valuable and impacts how companies invest and innovate. This should guide intellectual property decisions in two ways:

  • To keep pace, automotive companies must invest in research and development in the software space, including patents.
  • Data, often the output of software, is becoming its own intellectual property. Even when outsourced, companies must maintain ownership of data so they can innovate in monetization strategies.

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