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ARTICLE · 21 FEBRUARY 2024

New Jersey Data Protection Act: What Businesses Need To Know

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On January 16, 2024, New Jersey became the first state to enact a comprehensive data privacy law in the new year, with Gov. Phil Murphy (D-NJ) signing the New Jersey Privacy Act (NJPA) (SB 332) into law.

United StatesPrivacy
Natasha Kohne
Natasha Kohne
Michelle Reed
Michelle Reed
Rachel Kurzweil
Rachel Kurzweil
Joseph Hold
Joseph Hold
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On January 16, 2024, New Jersey became the first state to enact a comprehensive data privacy law in the new year, with Gov. Phil Murphy (D-NJ) signing the New Jersey Privacy Act (NJPA) (SB 332) into law. The New Jersey law will go into effect on January 15, 2025.

The NJPA is similar to other state privacy laws such as the Connecticut Data Privacy Act (CTDPA) and Colorado Privacy Act (CPA), demanding more from companies then the more business-friendly Utah Consumer Privacy Act (UCPA) and Iowa Consumer Data Protection Act (ICPA).

Key Provisions

  • Controller Requirements – obligations for controllers include: data minimization, data security, opt in consent for sensitive data, nondiscrimination, mechanism to revoke consent, opt in consent for child between the ages of 13 and 17, privacy notices, agreements with processors and data protection assessments.

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