In April, the FTC approved a final consent decree with digital advertising technology company Turn. The FTC charged Turn with misrepresenting the extent to which it continued to track consumers, even after the consumers opted out of such tracking through web browser settings, as advised by Turn's privacy policy. The FTC alleged that Turn used unique device identifiers to track tens of millions of mobile phone customers who had blocked or deleted cookies. As part of the order, Turn must provide an effective opt-out mechanism for consumers who do not want their information used for targeted advertising.
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