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ARTICLE · 08 NOVEMBER 2023

Roll Up The Red Carpet

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Intellectual Property associate Cynthia Martens authored an article in Grazia magazine's US Fall 2023 edition that discusses the impact of fashion on popular movies and television series...

United StatesMedia, Telecoms, IT, Entertainment

Intellectual Property associate Cynthia Martens authored an article in Grazia magazine's US Fall 2023 edition that discusses the impact of fashion on popular movies and television series, in the context of labor disputes in the entertainment industry (the Writers Guild strike has since concluded, officially ending on September 27; SAG AFTRA remains on strike).

"Many of the issues at the heart of the labor dispute center on the streaming business model – which affects residuals, or the long-term payments negotiated by unions for airings after an initial release – and the increasing use of new technologies such as artificial intelligence," Cynthia said. "Industry rumblings suggest fashion, hair and makeup stylists are paying attention: Studio use of artificial intelligence could affect their future too. They clearly play a significant role in the success and marketing of films and shows, but many of them – like writers and actors – are freelancers, pinballing from

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