Pitfalls Of Sweepstakes And Contests

Your marketing people announce that they have been working for weeks on a promotion for customers and potential customers who will be attending the leading industry trade show in New York in two months. They have arranged for the sponsors of the show to include an ad for the promotion in the registration materials that will be mailed directly to purchasing departments of companies in the U.S. and Canada. The promotion will be a "sweepstakes" in which each participant will receive an entry into a drawing by visiting three different company-sponsored booths at the show. The drawing will be held on the last day of the show, and the "grand prize" winner will receive a $6,000 trip for two to Tahiti. Participants must be present at the drawing to win. The marketing department must deliver the final version of the ad for the trade show registration materials in one week. They have prepared a half page of six rules, adapted from examples taken off the Web, and want approval from management or