EASA Publishes Guide On AI Transparency In Advertising

The European Advertising Standards Alliance just announced the publication of its Guide on Disclosing Ads Generated or Enhanced by Artificial Intelligence, which is intended to provide “advertising self-regulator organizations and the wider advertising ecosystem with a common framework for approaching AI transparency in commercial communications.” 

Emphasizing that disclosure of AI use does not replace the fundamental requirement that must never mislead consumers, EASA said that its guidance stands for the principle that “AI transparency should be meaningful and proportionate.” 

In announcing the release of the guidance, Ludovic Basset, the Director General of EASA, said, “With this Guide, the European advertising self-regulatory network is translating broad principles into an advertising-specific framework. It demonstrates precisely where self-regulation adds value: responding quickly to technological change, complementing regulation, and turning principles into practical