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ARTICLE · 05 OCTOBER 2006

Perspective: Google Ducks A Legal Bullet

Duane Morris LLP
Duane Morris LLP
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In the mostly uncharted territory of Internet jurisprudence, Google's policy of selling keywords has won a legal reprieve--at least for now.

United StatesMedia, Telecoms, IT, Entertainment
Eric Sinrod
Eric Sinrod
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Reprinted with permission from CNET News

In the mostly uncharted territory of Internet jurisprudence, Google's policy of selling keywords has won a legal reprieve--at least for now.

A recent court ruling says Google is within its rights to include Internet links from competitors to a trademark holder when people search on the corporate name.

In a trademark lawsuit, computer franchiser Rescuecom had complained that when people typed its name into the Google search engine, the results would include URLs from competing Web sites. While U.S. District Court Judge Norman Mordue accepted as true the allegations in the trademark lawsuit Rescuecom filed against Google, he still dismissed the case.

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