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ARTICLE · 14 AUGUST 2009

Is One-Stop Shopping A Reality On The Internet?

Duane Morris LLP
Duane Morris LLP
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A Web site ideally is "sticky." This means that the site attracts consumers who visit frequently and spend significant time and hopefully money on the site.

United StatesMedia, Telecoms, IT, Entertainment
Eric Sinrod
Eric Sinrod
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Reprinted with permission from FindLaw.com

A Web site ideally is "sticky." This means that the site attracts consumers who visit frequently and spend significant time and hopefully money on the site.

Even better, the site also caters to so many of a consumer's needs and interests in a given space that the consumer will not go elsewhere on the Internet.

Along comes www.MakeItPro.com, as an example. According to its press release, MakeItPro has just launched "the world's only online, interactive all-sport destination, marketplace and resource center for athletes and fans of more than 175 sports worldwide."

Indeed, the marketing materials tout MakeItPro as "the ultimate sports showcase where anyone can connect with athletes of all levels, fans, coaches and parents around the world in a safe, educational and social community."

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