What can you do to protect your goodwill if you unknowingly
select an unfortunate brand name, or through no fault of your own,
your brand name threatens to be tainted by an extraneous
circumstance—like the coronavirus outbreak in 2020?
The Coronavirus
Corona Beer is known and enjoyed worldwide. “Corona
Beer” reportedly was named in 1925 for the crown on a church
in Puerto Vallarta, Mexico. “Corona” in Latin means
halo or crown.
“Coronavirus” refers to a family of viruses having
spikes resembling little crowns, including the SARS and MERS
viruses. The Coronavirus epidemic that originated in Wuhan
China has no connection with Corona Mexican lager beer.
Yet, Google searches have been trending for such terms as
“Corona beer virus” and “beer virus.”
Further, jokesters have been creating memes and videos linking the
beer to the virus. For example, a video went viral (pun
intended) showing Jen Davies wearing long sleeves, a mask, and
gloves pouring the contents
