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ARTICLE · 19 MARCH 2024

For Retail Leaders, The Customer Relationships Are Shifting

This year's Retail Industry Leadership Association (RILA) Conference provided a great opportunity to re-connect with retail industry leaders and solution providers in the supply-chain realm.

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This year's Retail Industry Leadership Association (RILA) Conference provided a great opportunity to re-connect with retail industry leaders and solution providers in the supply-chain realm. As we wrap up the activities from the conference, several key trends stick out in our minds from some of the great sessions and discussions.

The conference provided valuable insight on the state of the supply chain, and on strategic considerations from retailers about which aspects of consumer expectations are fungible and which are underpinned by a permanent shift in behaviors.

Returns are costly, and the customer is now picking up part of the tab

During her presentation, Nordstrom's Chief Supply Chain Officer, Alexis DePree, stressed that returns are a crucial joint in the retail value-chain, challenging retailers to maintain high levels of customer service while managing costs. A retailer's approach to handling returns needs to be an extension of the experience offered

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