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ARTICLE · 21 JULY 2025

GT Newsletter | Competition Currents | July 2025

Greenberg Traurig
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The FTC accepted a proposed consent order on June 23, 2025, that clears the way for Omnicom Group's $13.5 billion acquisition of The Interpublic Group of Companies (IPG).

United StatesAntitrust/Competition Law
Greenberg Traurig, LLP
Greenberg Traurig, LLP

United States

A. Federal Trade Commission (FTC)

1. FTC agrees to horizontal Omnicom/IPG merger with behavioral 'free speech' commitment.

The FTC accepted a proposed consent order on June 23, 2025, that clears the way for Omnicom Group's $13.5 billion acquisition of The Interpublic Group of Companies (IPG). The merger would combine the third and fourth largest competitors to create a new market leader in media buying services for advertisers. The FTC characterized the merger as moving from six competitors to five but entered into the consent order only to prohibit the combined firm from engaging in collusion or coordination to direct advertising to certain media publishers based on the publisher's political or ideological viewpoints. It did not require any divestiture. Chairman Ferguson's statement on the deal cites a Congressional report discussing such potential collusion through an advertising trade group as reason for being "particularly vigilant" in the

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