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ARTICLE · 16 JANUARY 2025

5 Trends To Watch: 2025 Antitrust & Competition Law

Greenberg Traurig
Greenberg Traurig
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The rise of artificial intelligence (AI) has come under scrutiny of government enforcers and private litigants. On the competition side, plaintiffs have alleged that AI could be used in ways...

United StatesAntitrust/Competition Law
  1. AI-focused Antitrust & Consumer Protection Matters — The rise of artificial intelligence (AI) has come under scrutiny of government enforcers and private litigants. On the competition side, plaintiffs have alleged that AI could be used in ways that harm competition, including as part of a conspiracy to use AI-supported algorithms related to pricing or other competitive datapoints. Additionally, government enforcers have made clear they are paying attention to proposed mergers involving AI assets that could lessen competition at various levels of the AI or cloud computing infrastructure. With respect to consumer protection, regulatory authorities around the world are watching closely as well, with some implementing AI-specific legislation (e.g., EU AI Act enforcement to begin as early as February 2025) and others already bringing enforcement actions under existing laws (e.g., FTC addressing AI in fake online reviews).

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