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ARTICLE · 26 JUNE 2025

State Of Enterprise Technology

The technological landscape in 2025 is defined by two opposing forces: unprecedented promise and unrelenting pressure.

United KingdomTechnology

The technological landscape in 2025 is defined by two opposing forces: unprecedented promise and unrelenting pressure. AI and Generative AI (GenAI) have captured global attention, promising to transform how we work, communicate, and compete. Yet, beneath this wave of innovation lies an equally significant narrative – one of cost scrutiny, technical debt, and the hard realities of enterprise modernization, particularly with new challenges from tariffs and rising uncertainty.

In this report, we gather together insights from more than 20 AlixPartners Technology experts who work closely with clients across a wide range of technology domains and key industry verticals. Their perspectives provide an inside view on how companies are balancing ambitious transformation efforts with pragmatic decision-making. Encouragingly, most leaders see disruption as a catalyst for growth: business executives are four times more likely to view it as a significant revenue opportunity than

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