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ARTICLE · 27 JULY 2016

When Fiction Becomes Reality…Pokémon Go!

Fieldfisher
Fieldfisher
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Fieldfisher

Fieldfisher

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Pokémon a fictional world filled with cute bouncy creatures. It's just for kids right? WRONG! If you're anything like me, you may have missed the Pokémon phenomenon when it first hit our screens in the mid-nineties.

United KingdomMedia, Telecoms, IT, Entertainment
Sonal Patel
Sonal Patel

Pokémon a fictional world filled with cute bouncy creatures. It's just for kids right? WRONG! If you're anything like me, you may have missed the Pokémon phenomenon when it first hit our screens in the mid-nineties. This time round, it is near impossible to miss following the launch of the app-based game, Pokémon Go, which has taken the world by storm. Following its release, Nintendo's market value has doubled and the app has been downloaded over 30 million times.

That is a desirable target audience! So If you're a retailer, now is the time to wake up and take note. Pokémon Go isn't just a game. It combines virtual reality with the real world by guiding its users via a customised version of Google Maps taking consumers to shops, restaurants and other sites around their locale in search of "catching" Pokémon and is of particular relevance to bricks and mortar retailers.

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