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ARTICLE · 29 NOVEMBER 2016

Football Player Boot Deals Explained

Fieldfisher
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Here are five tips to understand how football player boot contracts with elite brands like Nike, Adidas, Puma, New Balance and Under Armour work in practice.

United KingdomMedia, Telecoms, IT, Entertainment
Daniel Geey
Daniel Geey

Here are five tips to understand how football player boot contracts with elite brands like Nike, Adidas, Puma, New Balance and Under Armour work in practice.

The blog explains how deals are structured, what the players will be required to do and how such deals fit into all the other agreements that a player will enter into.

1. A boot deal isn't usually just a boot deal

At the very least, the contract will usually require the player to wear and use the brand's products for training and in games.

For a number of elite players, wearing the particular branded football boot is only one part of an overall brand ambassadorial role that can include personal appearances and photo-shoots, commercial and social media activation (Instagram Live chats, or Twitter takeovers), corporate responsibilities as well recording advertisements.

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