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ARTICLE · 18 SEPTEMBER 2025

Emagine Acquires Aveas

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The leading European business and IT consultancy, emagine, backed by the Nordic private equity sponsor Axcel, has acquired the UK-based technology advisory firm Aveas, marking emagine's 12th acquisition in five years.

United KingdomCorporate/Commercial Law
Henrik Rossing Lønberg
Henrik Rossing Lønberg
Kristian Vinter Bisgaard
Kristian Vinter Bisgaard
Isolde Hede Søe
Isolde Hede Søe

The leading European business and IT consultancy, emagine, backed by the Nordic private equity sponsor Axcel, has acquired the UK-based technology advisory firm Aveas, marking emagine's 12th acquisition in five years. Plesner once again acted as lead legal counsel to Axcel and emagine, continuing our long-standing role on emagine's continuous strategy of add-on acquisitions across Europe.

With Aveas joining the group, emagine strengthens its position in the UK, one of Europe's most advanced and competitive digital economies, and highlights its commitment to supporting leading organisations in financial services, banking, and insurance.

Aveas, founded in 2013, has established itself as a trusted partner for global blue-chip clients across FMCG, manufacturing, media, and pharmaceuticals, with a primary focus on financial services. The consultancy has achieved rapid organic growth, with revenue and EBITDA almost doubling between 2021 and 2024, driven by strong

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