Rocketing Returns Are Your Problem, Not Your Customer's

It's too big and it doesn't fit. A dress? A T-shirt? A pair of shoes? Or how about your returns percentage each year?

Rocketing returns rates are symptomatic of the shopping experience shift in recent years, as the changing room has moved from store to bedroom. They now represent a persistently painful sore for apparel retailers who, while acutely aware of the issue, have yet to truly tackle the deeper systemic challenges that lie beneath the headline figures.

The rise of e-commerce has given customers the freedom to order from home in multiple sizes, colours, and fits to find the right look, leaving retailers to foot the bill for servicing the return and managing the resale of unwanted or damaged items that customers don't keep.