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ARTICLE · 26 MAY 2025

Price Marking Update: (Another) Price Marking Amendment Order Made

Lewis Silkin
Lewis Silkin
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Lewis Silkin

Lewis Silkin

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The Price Marking Order 2004 (PMO) took effect in Great Britain in 2004. Its aim was to provide greater transparency to consumers about the prices of goods.

United KingdomConsumer Protection
Jen Dinmore
Jen Dinmore
Geraint Lloyd-Taylor
Geraint Lloyd-Taylor
Fleur Chenevix-Trench
Fleur Chenevix-Trench
Alex Meloy
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The Price Marking Order 2004 (PMO) took effect in Great Britain in 2004. Its aim was to provide greater transparency to consumers about the prices of goods. Unless an exemption applies, the PMO requires that both the selling price and the unit price should be displayed in a way that is unambiguous, easily identifiable, and clearly legible. However, it came under scrutiny recently because consumers have been shopping around and trading down in grocery and other shopping, as the cost of living has risen and they have tried to save money.

Due to this scrutiny, last year, the government made a new Price Marking Order to amend the PMO. We wrote about this at the time – find our article here:

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