Inflationary Pressures Require Flexible Sales And Pricing Strategies That Rely On Three Distinct Data-driven Pillars

Effective sales and pricing strategies have become a pressing priority in almost every industry, as supply chain turmoil drives substantial inflation across multiple cost lines, including raw material input costs, labour, energy, and other overheads.

Just as the second- and third-order impacts of the conflict in Ukraine are forcing businesses to fundamentally reassess their medium- to long-term business strategies, so too is the daisy chain effect on pricing that, while difficult to quantify exactly, will undoubtedly land in the medium term.

For example, the immediate volatility and high prices of natural gas is headlining as an energy crisis affecting businesses and consumers alike. However, the knock-on effects that this will have on manufacturing and supply chains may have a domino effect of additional shocks to the cost of production later in time. For example, as natural gas is used to make fertiliser, this will then either increase the cost of producing