Greenwashing - EU Might Set Bar Even Higher Than UK

Over the past few years, the UK regulators concerned with combating 'greenwashing' - i.e., the Competition and Markets Authority (CMA) and the Advertising Standards Authority (ASA) - have been very active in stamping out vague and misleading environmental claims. Their work is just beginning and we are going to be seeing many more investigations in the months and years ahead.

Now, it seems the EU is keen to be seen as the toughest market in town, as it plans stronger rules and greater enforcement against greenwashing claims. 

Following the UK's disappointing Eurovision performance, one might have hoped they could let the UK keep the dubious honour of having the toughest rules/enforcement when it comes to misleading green claims, but alas it seems as though that crown is going to be taken from us, too.