This week, the CMA launched its eagerly anticipated Green Claims
Code. The new Code comes ahead of a clampdown by the CMA on
misleading and ambiguous green claims, including online or offline
claims. The Code impacts businesses of all sizes and in all
sectors. The CMA will use existing consumer protection laws to
bring enforcement action against companies that fail to follow the
rules, so it's vital that you familiarise yourself with the new
Code and roll out changes where necessary.
How it impacts your business, and why the urgency?
The CMA found that around 40% of green claims made online could
be misleading consumers. The CMA has given UK businesses until the
end of the year to review their online and offline
claims (including on websites, packaging, in store and so on), and
make sure they are in line with the new code. Companies that have
been making ambiguous environmental claims over recent years may
need to turn over a new leaf.
