Foreword
Welcome to the tenth edition of the Deloitte Consumer
Review.
In this report we look at how five digital technology trends are
set to accelerate disruption in the consumer market in 2015. In
doing this we draw upon our 14th annual Technology, Media &
Telecommunications Predictions report and consider the implications
for the consumer.
Consumer connectivity and device convergence continue to
challenge and disrupt the consumer market. This rate of disruption
is set to accelerate with the emergence of new digital technologies
and digital platforms. Companies and consumers are also
collaborating to create digital ecosystems. Understanding how these
trends are developing and will continue to develop remains a
differentiator among consumer businesses.
