Connecting With Today’s Consumer: Building Brand Value

What is direct to consumer?

Consumers have never been so well connected. With consumers now expecting to engage with products and brands in a much more enhanced manner, there are increasing opportunities for Consumer Products (CP) businesses to interact directly with consumers.

Direct interaction can take many forms – from helping consumers initially research and share views to build their understanding of a product or brand, through to finding and selecting items to purchase and making it convenient to receive the product and return for repeat transactions. Going direct to consumers can be complementary to existing trade relationships, selling personalised or innovative products or a broader product range than wouldn't necessarily fit within established channels such as a retailer's product or price hierarchy.