CGCSA - The Platform Economy

• what is the platform economy?
• a tale of 2 business models
• can traditional businesses embrace platforms?
• strategies to enter the platform economy
• key legal issues
  • digitisation
  • digital marketing
  • employment
  • M&A and JV
  • tax and structuring
  • technology contracting and IP
  • competition
  • data privacy
  • regulatory
  • consumer protection

the platform economy

• "In a product business model, firms create value by developing differentiated products for specific customer needs, and they capture value by charging money for those items. In a platform business model, firms create value primarily by connecting users and third parties, and they capture value by charging fees for access to the platform. Platform models bring a shift in emphasis—from meeting specific customer needs to encouraging mass-market adoption in order to maximize the number of interactions, or from product-related sources of competitive advantage (such as product