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ARTICLE · 24 NOVEMBER 2017

UGG, What A Legal Mess!

Many readers will know that UGG is a sheepskin boot originating from Australia.

South AfricaLitigation, Mediation & Arbitration

There's an interesting trade mark dispute under way about UGG. It touches on a range of IP issues – geographical indications, generic terms, country-of-origin brands and Chinese manufacture.

Many readers will know that UGG is a sheepskin boot originating from Australia. UGG has apparently been around since the1930s, when it was created to deal with the cold winters in Australia (the Blue Hills region of New South Wales apparently can get cold). For some, the UGG boot is not particularly aesthetically pleasing, so it tends to be worn as a slipper.

Not in the US, however, where the UGG is something of a fashion item. UGG is also a registered trade mark in the US, and the registration belongs to a US company. The US company is now suing an Australian company that makes UGG footwear and exports it to the US. The US company alleges trade mark infringement and is claiming damages and delivery-up of the allegedly infringing goods. There have seemingly been some

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