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By 2012, the analogue broadcast signals in most major television markets will have been entirely replaced by digital technology – a shift that has the potential to transform the technology, media and telecommunications (TMT) industries forever. The theme for this digital ‘turn on’ will be more. More content and channels. More mobility. More choices and pricing options. More personalisation and interactivity. And ultimately, more consumption, offering the promise of more revenues.

Television and crisis are mentioned in the same breath. Past glories trump today’s successes. Glamorous, little-viewed imports are lauded; home-grown productions boasting double the viewers are ignored. The poster children of new media are proclaimed as the industry’s reaper.