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ARTICLE · 18 JANUARY 2007

Media Predictions - TMT Trends 2007 - Part Two

Deloitte
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Headlines about new media’s near vertical rise abound. Analyses of the travails of old media are similarly plentiful. Yet terms of reference often differ and context is sadly lacking. This causes misunderstandings that are likely to linger throughout 2007.

United KingdomMedia, Telecoms, IT, Entertainment
Igal Brightman
Igal Brightman
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To read Part One of this article please Click Here

Analog apples and digital oranges

Headlines about new media’s near vertical rise abound. Analyses of the travails of old media are similarly plentiful. Yet terms of reference often differ and context is sadly lacking. This causes misunderstandings that are likely to linger throughout 2007.

The success of 2006’s new media darling, social networking, is often expressed in terms of daily downloads and unique viewers. Though the numbers are enormous, they are perhaps deceivingly impressive. YouTube, one of the largest social networking sites, has been positioned as a threat to the traditional television industry. YouTube’s users both upload and download, in far greater numbers than watch television, short videos that some regard as a directly comparable alternative. YouTube enjoys over 100 million downloads every day and boasts 70 million monthly unique users. During the course of 2007, these numbers may well rise, perhaps

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