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TV And The Web Belong Together, But Not Necessarily On The Same
Screen
DTT TMT predicts that efforts to converge two of the biggest
media distribution platforms — the Web and TV —
will intensify in 2010. By year-end, more than 30 percent of
broadband-enabled households are likely to interact occasionally or
regularly with what they are watching on television through some
form of computing device.63
However we anticipate that the most popular approach to
delivering a converged Web and television experience won't be
technology enabled. Instead a more pragmatic approach is likely to
dominate: consumers are likely to fuse standard television sets
with existing browser-enabled devices, such as WiFi enabled
laptops, netbooks, MP4 players and portable games consoles and
smartphones64. The convergence of televison and the Web
will be driven by the user him or herself.
