Media Predictions 2010 - Part 1

Foreword

Welcome to the 2010 edition of Media Predictions. This is the ninth year in which the Deloitte Touche Tohmatsu (DTT) Global Technology, Media & Telecommunications (TMT) Industry Group has published its predictions for the technology, media, and telecommunications sectors. Predicting always presents fresh challenges — which we are pleased to address. This year's report has been shaped by two in particular.

First, the global economy. If there was one advantage to making predictions for 2009, it was confirming the consensus view that most major economies were expected to fall into recession. (They did, with a few notable exceptions, such as India and China.) In 2010, the picture is far more mixed. While it is generally agreed that most economies should recover, there do not appear to be enough shapes or letters available to describe the possible permutations that recovery may take — will it be a U, a V, a W, or a square-root recovery? And a double-dip