The Trillion Dollar Challenge Principles for Profitable Convergence

Digital convergence was buried in the rubble of the dot-com crash, or so a lot of people thought. But what really disappeared was convergence of the technology, media and telecommunications (TMT) sectors for its own sake and an obsession with the spectacular things technology might deliver tomorrow, at the expense of understanding or delivering what customers actually want today. A generally more considered, customer-driven and profitable approach to TMT convergence is taking its place.

And this makes convergence more of an imperative for all TMT executives than ever before. It is no longer a case of watching while competitors indulge in convergence follies: this time around, distinct convergence winners, losers and bystanders are emerging. The winners are likely to share in a trillion dollar revenue premium generated between now and 2010 from emerging convergence products and services. Bystanders risk disintermediation, reduced competitiveness and even