Turn on to Digital - Getting Prepared for Digital Content Creation and Distribution in 2012

Foreword

By 2012, the analogue broadcast signals in most major television markets will have been entirely replaced by digital technology – a shift that has the potential to transform the technology, media and telecommunications (TMT) industries forever. The theme for this digital ‘turn on’ will be more. More content and channels. More mobility. More choices and pricing options. More personalisation and interactivity. And ultimately, more consumption, offering the promise of more revenues.

TMT companies will exploit increasingly advanced digital technologies to receive and deliver content across a widening range of devices and channels, creating unprecedented business opportunities. Of course, they are also likely to face unprecedented competition. Rapidly shifting customer needs are expected to fragment the established value chain, forcing TMT companies to stake out new and unfamiliar territory in the emerging digital ecosystem. Established players will try to defend and expand