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ARTICLE · 20 JANUARY 2011

Deloitte Media Predictions - 2011 – Part 1

Deloitte
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Deloitte predicts that in 2011 television will solidify its status as the current super media, defying some commentators’ prophecies of imminent obsolescence.

United KingdomMedia, Telecoms, IT, Entertainment
Deloitte Technology, Media & Telecommunications Industry Group
Deloitte Technology, Media & Telecommunications Industry Group
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MEDIA

Television's "Super Media" Status Strengthens

Deloitte predicts that in 2011 television will solidify its status as the current super media, defying some commentators' prophecies of imminent obsolescence97. Viewers around the world will watch 140 billion more hours of television, revenues from pay TV in the BRIC98 countries will rise by 20 percent99; worldwide TV advertising will increase by $10 billion, 40 million new viewers will be added; TV chefs will sell tens of millions more cookbooks than their non-televised peers100; TV shows will be the most common conversation topic around the world and the subject of more than a billion tweets101. In short, television will likely continue to command a growing share of the world's attention and pocketbooks.

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