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ARTICLE · 16 OCTOBER 2024

Bombay High Court: Protection Of Personality Rights

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The Bombay High Court in the case of Arijit Singh v. Codible Ventures LLP, [COM IPR SUIT (L) NO.23443 OF 2024], has granted an interim relief to Arijit Singh, a well-known singer and celebrity...

IndiaTechnology
Adity Chaudhury
Adity Chaudhury
Vaibhavi Gangadhar
Vaibhavi Gangadhar
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The Bombay High Court in the case of Arijit Singh v. Codible Ventures LLP, [COM IPR SUIT (L) NO.23443 OF 2024], has granted an interim relief to Arijit Singh, a well-known singer and celebrity ("Plaintiff"), affirming that his name, voice, manner of singing, image, signatures and other personal attributes shall be protected as elements of personality rights. The Plaintiff claimed that his personality rights were being infringed upon by various AI platforms, restaurant owners, virtual reality event organizers and merchandisers ("Defendants").

Background:

The Defendants operate an AI platform that used Real Voice Cloning technology to synthesize the Plaintiff's voice by uploading nearly 456 of the Plaintiff's songs onto the platform without prior his consent. They also shared the process on social media, explaining how to synthesize the voices of other artists and performers. The Plaintiff sought the Court's protection for his personality and publicity rights.

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