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ARTICLE · 06 AUGUST 2022

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Write To Information - Technology, Media, Telecommunication, July 2022

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Manchester City, a football club operating in the top flight of English football, has partnered with CISCO Technologies to release the pilot of Connected Scarf, a "smart scarf" armed with sensors...

IndiaMedia, Telecoms, IT, Entertainment
TMT Law Practice
TMT Law Practice
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A. TECHNOLOGY

1. Soccer club pilots 'smart scarf' to collect real time fan reaction

Manchester City, a football club operating in the top flight of English football, has partnered with CISCO Technologies to release the pilot of Connected Scarf, a "smart scarf" armed with sensors that the organization says will enable it to gauge fan emotions. According to the official Manchester City press release, the club has been piloting the accessory with six fans thus far and has recorded "over 120 moments of interest across the 90 minutes of a match." The scarf records a range of physiological measures, including heart rate, body temperature, and emotional arousal—and will enable the club to use the collected data to make "curated, customized experiences," for fans.

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