1. Delhi High
Court granted respite to broadcasters
Yesterday, the Delhi High Court not only asked the TRAI to not
take action against broadcasters who exceeded the ad-cap enforced
by TRAI but also asked the broadcasters to maintain records of the
airtime on a weekly basis. The TRAI regulations significantly
restrict advertising on television, which, if imposed, will
accelerate the growth of digital advertising in India, with video
advertising, in particular, benefiting from this move. The maximum
duration limit of advertisements allowed was 12 minutes per hour,
but with the leftover advertisement duration (if any) carried over
to the next hour. This is applicable to advertising spots,
info-commercials and house inventory from the broadcaster. Ad
breaks were allowed only during breaks for live sporting events,
like half time in football or hockey match. Only full screen ads
were allowed. Broadcasters were asked to ensure that the audio
level of advertisements
