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ARTICLE · 02 JULY 2024

Self-Declaration Forms Made Mandatory For Advertisers

Mansukhlal Hiralal & Company
Mansukhlal Hiralal & Company
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The Ministry of Information and Broadcasting vide a notification dated 6 June 2024, has notified that a self-declaration has to be mandatorily submitted by advertisers, advertising agencies and endorsers ...

IndiaMedia, Telecoms, IT, Entertainment
Bhushan Shah
Bhushan Shah
Shreya Dalal
Shreya Dalal
Abhishek Nair
Abhishek Nair
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The Ministry of Information and Broadcasting ("MIB") vide a notification dated 6 June 2024 ("Notification"), has notified that a self-declaration has to be mandatorily submitted by advertisers, advertising agencies and endorsers before any advertisement is printed, aired or displayed, declaring that the advertisement is not deceptive or misleading. This Notification by the MIB has been issued in pursuance of the judgement of the Supreme Court ("SC") in Indian Medical Association & Anr. Vs. Union of India & Ors. ("IMA Judgment"), where the SC observed that stringent compliance measures need to be taken to prevent misleading advertisement.

The Advertisement Industry was notified by the MIB to comply with the Self-Declaration process for all advertisements published on or after 18 June 2024, and the Press Council of India's Broadcast Seva Portal ("PCI Portal") to comply with these directions. Additional guidelines for the marketers and advertising agencies using the

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