Self-Declaration Certificate Requirement For Advertisements: Compliance And Implications

In accordance with the Supreme Court's Order and to strengthen consumer protection and enhance transparency in advertising, the Ministry of Information & Broadcasting (MIB) issued a press release on June 3, 2024 announcing the introduction of a self-declaration certificate requirement for advertisers and advertising agencies across print, broadcast as well as digital media platforms ('Advertisers') The MIB further issued certain guidelines detailing the procedure and documentation required by the advertisers and advertising agencies to obtain a self-declaration certificate before printing/airing/display of any advertisement. It is pertinent to note that the self-declaration certificate for advertisement will ensure the accuracy and truthfulness of advertisement claims and further confirm compliance with regulatory guidelines.