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ARTICLE · 11 MAY 2023

Predatory Pricing: Take Of Vodafone Idea

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With history repeating itself, this issue has once again become the center of debate in the telecom industry.

IndiaMedia, Telecoms, IT, Entertainment
Rupin Chopra
Rupin Chopra
Apalka Bareja
Apalka Bareja
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One has undoubtedly seen a rampant increase in competition in the telecommunication industry since the 2G Scam1 and with new players such as Reliance Jio entering the market. Since then, the telecom sector in India has witnessed the intense change over the last decade which includes the Vodafone-Idea merger in 2018 to reinforce the steep competitiveness of the sector and Bharti Airtel accusing Reliance Jio of predatory pricing.

In India, it is the Competition Act, of 2002 that promotes and governs the competition by regulating the anti-competitive conduct by various enterprises and companies. In the year 2019, Bharti Airtel had accused Reliance Jio of predatory pricing.2

With history repeating itself, this issue has once again become the center of debate in the telecom industry. According to leading news media house reports, Vodafone Idea has accused Reliance Jio and Bharti Airtel of predatory pricing due to the unlimited 5G offers it is offering to customers.3

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