Overview Of Compliances For Content Makers And Publishers

INTRODUCTION

With increase in consumption of content and with advancement of technology, content has taken up several forms on various platforms and now people can access content 'on the go' via mobile devices, which fit right in their pocket. Thus, apart from traditional production houses, we now have Over the Top ("OTT") platforms as well as individual content creators (influencers, as they are popularly known), creating a vast array of content catering to almost every section of the society. Increase in content creation led to increase in various content related disputes and content regulation thereby resulting in an increased focus on ensuring compliance of content with the relevant laws in India. The parameters of compliance and risks taken by content creators vary depending on the mode of communication between theatrical exhibition, television and OTT, with OTT being least regulated.