Advertisements have served as one of the most widely used
methods to promote products, services, brands, campaigns, events,
achievements and businesses, among others. With emerging
technologies and changing customer preferences, especially in a
pandemic-hit world, businesses constantly leverage advertising and
marketing opportunities to connect with their customers in
innovative ways. Consequently, the competitive pressure to
successful sales and turnovers, led to resorting to advertising
techniques that deceived or could potentially deceive the target
consumers.
For the first time in India, the consumer rights were
statutorily protected against false or misleading advertisements
with the enactment of the Consumer Protection Act, 2019 (CPA) by
the Ministry of Consumer Affairs, Food & Public Distribution.
The CPA recognized making false or misleading advertisements as
unfair trade practices, and prescribed punishments and penalties
thereof. To regulate such matters,
