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ARTICLE · 20 FEBRUARY 2026

IT Rules 2026 Corporate Playbook: Practical Roadmap For Synthetic Information Regulation

IndiaLaw LLP
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A Comprehensive Analysis of the IT (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026...

IndiaMedia, Telecoms, IT, Entertainment
IndiaLaw LLP
IndiaLaw LLP

A Comprehensive Analysis of the IT (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026

Executive Summary

The Ministry of Electronics and Information Technology has issued landmark amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 or IT Rules 2026, introducing comprehensive regulations governing synthetically generated information, commonly known as deepfakes and AI-generated content. These amendments, notified on February 10, 2026, and effective from February 20, 2026, impose stringent obligations on intermediaries, particularly social media platforms, with significant compliance, reporting, and liability implications.

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