Draft Guidelines To Curb Unwanted Business Calls

Over the past few years, unsolicited business calls have become a significant nuisance for individuals across India. Despite the existence of regulations such as the Do-Not-Disturb (DND) registry, millions of consumers continue to face an overwhelming number of pesky calls daily, ranging from promotional offers to sales pitches. According to recent studies¹, more than 60% of Indians reported receiving three or more spam calls daily in the last 12 months. Alarmingly, 90% of these individuals were registered on the DND list but continued to experience a flood of unwanted communications.

In response to growing concerns, the Department of Consumer Affairs is in the process of finalizing draft guidelines² aimed at addressing the issue of unwarranted business communications. These guidelines, once notified, are expected to establish a comprehensive framework for businesses, intermediaries, and telemarketers to ensure that consumers are no longer subjected to unauthorized