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ARTICLE · 18 MARCH 2024

Demystifying MeitY's Advisory For Intermediary Compliance Dated March 01, 2024

AK & Partners
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The Ministry of Electronics and Information Technology ("MeitY") vide its advisory dated March 01, 2024 ("Advisory") has highlighted concerns about intermediaries failing to meet due-diligence...

IndiaMedia, Telecoms, IT, Entertainment
Anuroop Omkar
Anuroop Omkar

The Ministry of Electronics and Information Technology ("MeitY") vide its advisory dated March 01, 2024 ("Advisory") has highlighted concerns about intermediaries failing to meet due-diligence obligations under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 ("IT Rules"). MeitY through this Advisory, has directed intermediaries/platforms to adhere to the following:

1. Content Regulation

Intermediaries shall ensure that the use of Artificial Intelligence ("AI") models, Large Language Models ("LLMs"), generative AI, software, or algorithms complies with Rule 3(1)(b) of the IT Rules, preventing users from hosting, displaying, uploading, modifying, publishing, transmitting, storing, updating, or sharing unlawful content.

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