Deepfakes And AI Misinformation: Understanding India's Legal Framework Through NSE's Case

Imagine coming across an online video featuring a well-known leader from the financial world—the Managing Director and CEO of the National Stock Exchange of India (NSE). Their face is familiar, their voice resonates with authority, and they appear to endorse a new investment scheme. Given the reputation of NSE, you might be inclined to believe what you're seeing. But here's where the story takes a twist: the video isn't real at all. In fact, it's an elaborate deepfake—a clever digital manipulation using AI to mimic the CEO's facial expressions, voice, and gestures. The perpetrators behind this content had an audacious goal: to deceive viewers into believing that these endorsements were legitimate, backed by the NSE itself.