Controlling The Uncontrollable - How Organizations Can Stay Safe On Social Media?

Many organizations are choosing to have a social media presence today in order to capitalize on its potential for inexpensive, large scale communication—whether it is to further a cause, generate publicity, or generally be noticed by specific target groups. Unfortunately, social media's fundamental tenet of promoting free thought and communication also tends to pose significant fraud and reputation risks for organizations.

For starters, verification of facts prior to posting information tends to be overlooked in the rush for being the 'first to post', potentially resulting in the rapid spread of misinformation. Customer complaints on social media have also been known to go viral, causing damage to the brand and preventing a chance for resolution.