BIS Draft Guidelines: A Step Toward Transparent & Ethical E-Commerce Advertising

People are now quite familiar with Supreme Court's stance on misleading advertisements and how they have penalised Patanjali for the same, time and again. However, there are many brands out there that follow such unethical ways to promote their brand.

To address these concerns, the Bureau of Indian Standards (BIS) has introduced a draft document titled "Draft Guidelines by the Bureau of Indian Standards: E-Commerce Principles for Self-Governance." The objective is to establish a fair and ethical e-commerce ecosystem, benefiting consumers, sellers, and service providers alike.

Analysis Of The Draft Rules

The rules establish key principles and promote guidelines for self- governance of E-Commerce operations.