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ARTICLE · 18 FEBRUARY 2025

ASCI Advisory On LinkedIn Influencers

S.S. Rana & Co.
S.S. Rana & Co.
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S.S. Rana & Co.

S.S. Rana & Co.

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There is no doubt that the traditional professional networking site LinkedIn has undergone a seismic shift.

IndiaMedia, Telecoms, IT, Entertainment
Shilpi Sharan
Shilpi Sharan
Swayamsiddha Das
Swayamsiddha Das
Author LinkedIn connections

Introduction

There is no doubt that the traditional professional networking site LinkedIn has undergone a seismic shift. The networking platform, which is well known for connecting with recruiters and industry experts, has now become a platform where thought leaders and industry experts are not only seen offering valuable industry insights but also involved in brand collaboration and promoting services. While the symbiotic relationship fosters growth and opportunities for users, transparency and consumer trust become equally important in this evolving landscape. After receiving over 60 complaints about undisclosed brand associations out of which at least 56 were found to involve violations, primarily due to the lack of disclosure of material connections on LinkedIn1, the Advertising Standards Council of India (ASCI) on January 14, 2025, has rolled out a fresh advisory for LinkedIn Influencers.

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