Analysis Of ASCI Annual Report 2023-24

The aim of advertisements is to persuade its target audience to consume certain products or services. While there are certain guidelines that all advertisements must follow while doing so, over the years many advertisements have been found to be deviating from them – putting out dishonest, misleading, offensive or harmful ads that end up hurting or impairing consumers.

The Advertising Council of India (ASCI), which was established in 1985, is the self-regulatory body of the Indian Advertising Industry, aiming to actively work against such harmful advertisements by identifying them and taking the necessary corrective measures.

The ASCI released its annual complaints report for the period of April 2023 to March 2024, which aimed to highlight the advertisements that were reported and found to be objectionable that year. Out of the 8229 advertisements scrutinized by the ASCI, 98% of them required some or the other modification, out of which 49% were promptly modified