An Insight Into ASCI Guidelines For Social Media Influencers

INTRODUCTION

Today we are living in a world where digital media is the new entertainment norm. According to January 2019 We Are Social report, 3.484 billion people actively use social media - that's 45% of the world's population.¹ This recent growth in consumption of digital media has renovated the marketing landscape giving birth to a new way of advertising i.e. using influencers on social media to build & expand the market for products. Influencers are personalities in the digital media who have established themselves as specialists in various fields like fashion, fitness etc. Masoom Minawala Mehta, Komal Pandey, Aashna Shroff, Bhuvan Bam, Yashraj Mukhate, Ashish Chanchlani – are some of the well-known influencers in India today.